Wednesday, April 28, 2010

Spring is Here

It's been a few days since I posted on here. It seems that spring work with the cows has kept me busy for the past couple of days. It reminds me of the FFA t-shirt I saw today. It said "Bustin' ours to feed yours".

Feeding the world isn't an easy job. It's made even more difficult when we have armchair farmers and ranchers spreading misinformation about the incredible job we do in agriculture. Even though it can get discouraging, there are always reasons to be excited about the future of agriculture.

We are fortunate to have the truth on our side. Just this week, Celeste Settrini, president of the CA Women for Ag, saw something being said about meat production that wasn't right. EarthBound Farms, an organic vegetable growing operation, produced a youtube video that claimed eating meat was destroying the environment. Knowing that wasn't right, Celeste contacted EarthBound and asked if she could visit with them about the video. After her conversation with them, they decided to pull down the video.

Some people in our industry would have walked away after seeing the video thinking there's nothing they could do about it. The real leaders in the business of farming and ranching see things like that as an opportunity to share the truth and it's making a difference.

I hope everyone of you will take opportunities like this.

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