Food Technology: 'What's in it for Me?'
by International Food Information Council Foundation Jun 04, 2010
Many of us can probably recall a time when we waited in a long line just to purchase the latest mobile or electronic technology. But, do we have the same reaction when it comes to technology used in food production? Granted, it may not seem as exciting as that new MP3 player or cell phone, but does food technology deserve a bad rap? What do Americans really think about food technology, and what types of messages resonate with them?
To gain insight into these very issues, the International Food Information Council (IFIC) recently conducted our 14 "Consumer Perceptions of Food Technology" Survey (formerly the "IFIC Survey of Consumer Attitudinal Trends toward Food Biotechnology"), which explores U.S. consumers' perceptions of various aspects of plant and animal biotechnology, as well as sustainability and new and emerging technologies such as nanotechnology.
While we gained several interesting insights from this year's Survey, one of the most important takeaways was that Americans' support of the use of food biotechnology is strongest when they consider its potential benefits for impacting issues of importance to them, such as reducing the impact of food and food production on the environment, and improving sustainability. Read More
The things that consumers want genetically enhanced foods to accomplish is exactly what they are doing. They were designed so less pesticides and herbicides would need to be used. We are producing more with less and feeding the world. Unfortunately there are many consumers out there who are basing their opinions about this technology off scary headlines and rumors. If consumers can look through the emotion and take an objective look at it, we’d all be better off.