Cattle producers take their thoughts to the Web
Young Producers' Council wants to energize the emerging generation
By TIM HEARDEN
The emerging generation of cattle producers is bringing the beef industry into the digital age.
The National Cattlemen's Beef Association's Young Producers' Council has launched a blog and Facebook page to get people from college to their mid-30s more involved in industry issues.
Cari Rincker, 29 and a Shelbyville, Ill., cattle producer and agriculture attorney who leads the council's public relations committee, said there are already more than 1,000 people linked to the Facebook page and a dozen contributors have signed up to blog.
"NCBA has more than 30,000 members and the average NCBA member is about 60 years old," Rincker said. "The goal of YPC is ultimately to get more young people involved with NCBA so they can help shape NCBA policies.
"Young people are certainly a big part of the beef industry, yet they seem to not have a lot of a voice right now," she said. "We're quickly becoming a social media world. The blogosphere is a great way for young beef producers to get their stories out to the public." Read More
It’s really exciting to see so more farmers and ranchers that realize the importance of taking the time to tell their story. Congratulations to Cari Rincker and the rest of YPC for putting this blog together. Not only is it good for our consumers to learn more about the beef industry, but it’s also good for those folks who are in the beef business to be reminded that there are young, passionate ranchers out there who are ready to take on the challenges of raising cattle and promoting their product in the 21st century.