Wednesday, November 11, 2009

PETA Says Cows Aren't Happy

Wednesday, Nov. 11, 2009
PETA says cows still aren't happy
Animal rights group renews effort to show milk promotion misleads
By John Holland

An animal rights group Tuesday renewed its campaign against the "happy cows" promotions by the California Milk Advisory Board.

People for the Ethical Treatment of Animals, in a complaint to the Federal Trade Commission, claimed the Modesto-based board misleads consumers by depicting cows in lush pastures.

The group said the cows live mostly in manure-filled dirt lots and suffer udder infections because of a lack of veterinary care.

"If the CMAB is to be believed, cows in the dairy industry are free to kick up their heels in rolling green fields with a handful of their peers," said Tracy Reiman, executive vice president of the Virginia-based group, in a news release.

"The truth is that conditions commonly found on California's factory dairy farms have been scientifically proven to cause cows extreme physical pain and mental distress." Read More

For the second time, PETA is attempting to shut down the California Milk Board’s “Happy Cows” advertisements. It’s a very lame attempt, but that won’t slow down PETA. However, if they don’t succeed again with this argument, be prepared for the next complaint over the ads to focus on the fact that CA’s dairy farmers are misleading the public into believing that cows can talk. ~TH

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