Appetite for "better burgers" shows no satiety
By MATTHEW BARAKAT (AP) – 21 hours ago
FALLS CHURCH, Va. — With a drive-through seemingly on every corner, you might think the market for burgers long ago reached saturation. But the fastest-growing restaurant chain in America last year was Five Guys, which specializes in double-pattied behemoths the size of a softball.
And that's just the tip of the arugula. So-called "better burger" joints are one of the fastest-growing parts the restaurant industry. Celebrity chef Bobby Flay launched Bobby's Burger Palace in the Northeast. Elevation Burger is expanding into Kuwait. Mooyah Burgers & Fries, Meatheads and the Shake Shack are looking to expand.
Higher-grade beef, fresher or more creative toppings, and better buns are bringing customers in the door.
It's a market that has room to grow. Such chains represent only about 2 percent of the $65 billion burger market, said Darren Tristano, executive vice president of Chicago-based restaurant consultant Technomic. Read More
People love burgers! Even with so much misinformation about beef production being put out there by vegan animal rights activists, consumers love what we produce. However, we need to maintain that relationship by continually sharing with them how that beef gets on their plate. They want to know and there are a lot of groups that jump at the chance to tell them their version and make it harder for the truth to get out. Education and promotion are essential items that should be on every producer’s daily chore list.